Changing the world of forestry

Imagine a country where forestry generates 10% of the industrial production.

With any likelihood this country cared for all of their trees for more than a century, to ensure that this valuable resource remained just that. Re-planting more than what was harvested became not only legislative, but also a modus operandi. A way-of-life that produced such desirable goods as baby diapers, toilet tissue, carton board, liquid packing, wooden floors, posh furniture, surgical cloth, and even smart clothes. The net export value of this was not bad at all.

Over time, it is not unlikely that the awareness rose that this vast resource (more than 55% of the land) also spun off other benefits of a greater good. Like helping the Earth to breathe. Balancing out CO emissions. And helping to stop climate change.

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The Swedish business climate taking the wrong turn

The Confederation of Swedish Enterprise’s report “The business climate – now even more important" shows how the Swedish business climate is taking a slightly negative direction after decades of positive developments.

The report includes the results from a study conducted by Opticom on behalf of the Confederation, based on in-depth interviews with 164 business leaders from internationally oriented and research-intensive companies in Sweden.

Opticom has been studying Swedish business climate since 1997. 

For more information about the study conducted on behalf of Svensk Näringsliv, please contact Carl Michael Bergman at
+46 8 50 30 90 02 or

To read the report (in Swedish), click here

Knowledge explains.
Communication changes.

Opticom Group offers global research, consulting and communication.

We help companies with this and more.
  • Reach deep insights through market research
  • Evaluate customer satisfaction and loyalty
  • Innovate collaboration and success
  • Improve positioning on the market
  • Move even higher up the value ladder
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